In a move towards economic empowerment, Toi EDA in partnership with Whakatāne District Council, Pacific Growth and Ministry for Social Development have enabled another successful Rebel Business School Aotearoa initiative in the Eastern Bay of Plenty.
Designed to unlock the entrepreneurial potential within the community, the business programme equips locals, who might otherwise miss the chance, with the tools and knowledge to transform their ideas into thriving businesses.
Danielle Caudwell, Manager Economic Development at Whakatāne District Council, emphasised the vital role small businesses have in the local economy.
“In Aotearoa, New Zealand and likewise here in the Whakatāne District small businesses form the backbone of the economy.
“Nurturing them not only fuels economic development and growth but strengthens our community fabric. Investing in programmes like this fosters a culture of innovation crucial for a resilient and thriving economic future.”
She continued, “this programme gives people the tools to do great things, but it also empowers aspirations, confidence and opportunities for successful businesses.”
The 10-day course drew 37 attendees, with an overwhelming 84 percent coming from Māori businesses. Participants delved into various aspects, from business structures to sales and compliance.
Toi EDA Chief Executive Officer Donna Pearse praised the Rebel Business School Aotearoa as a valuable platform that lays a strong foundation for participants. She said it contributes significantly to growth of the local economy through entrepreneurial endeavours and positive habit changes.
“The success stories from previous courses are truly inspiring, with participants’ businesses flourishing. I have no doubt the same will happen with this most recent cohort,” said Mrs Pearse.
She continued, “witnessing individuals join the programme with a mere idea on the first day and emerging on the tenth day with a market-ready product or service is a testament to the effectiveness of the Rebel Business School Aotearoa.”
“Moreover, the impact of the school extends beyond individual growth. It fosters a community of connected entrepreneurs, bound by shared aspirations and motivation.
“This collective strength enhances not only the preparedness of individuals for their business ventures but also establishes a network of like-minded entrepreneurs contributing to the overall success of the local business ecosystem,” she concluded.
The programme's success included a road show-style event in Whakatāne, where graduates showcased their business ideas and products, marking the end of another transformative chapter in the business school initiative.
Hoani Kake, founder of Stormy Blaze Wear, Kids Urban Apparel, expressed gratitude for the significant impact the Rebel Business School Aotearoa course had on his family during their transition back to Paroa to raise their youngest children on their whenua closer to whānau, and their marae.
Three weeks before the course started, Stormy Blaze Wear launched its Shopify store. Recognising the potential value the course could add to their clothing label, they decided to participate.
He emphasised the programme not only enhanced his business perspective but also provided a valuable opportunity to connect with like-minded entrepreneurs from the Eastern Bay.
“This course has opened my mind, and I am now looking forward to the future. I would love to get more involved with our whānau and hapū land trusts and business interests here in Ngāti Awa.”
“I wholeheartedly recommend the Rebel Business School Aotearoa course for aspiring entrepreneurs chasing their dreams,” he said.
